San Bernardino County has officially launched its “So Much to Love” campaign.

One county; so much to love. From our unique destinations to the county services that keep families safe and support our local economy, San Bernardino County has so much to love.

This week, San Bernardino County officially launched “So Much to Love” – a campaign designed to promote community pride, celebrate the county’s diverse destinations, highlight the county’s commitment to quality public service, and build stronger connections with residents and employees.

So Much to Love aims to showcase why people love living in, working in and exploring San Bernardino County. The new campaign will include engaging social media content and videos, stories in the County Update newsletter, an advertising campaign, and a dedicated landing page that offers information on county resources and family-friendly activities.

As a part of the So Much to Love campaign, San Bernardino County will ask its followers on Instagram, X, Facebook, TikTok and Nextdoor to share their favorite San Bernardino County memory using the hashtag #SoMuchToLoveSBC. All responses that use the hashtag will be considered for participation in the campaign.

“I’m proud to celebrate the numerous opportunities that our county offers, including our unique destinations, quality jobs and innovative county government services,” said Board of Supervisors Chairman and Third District Supervisor Dawn Rowe. “I encourage all residents to support this campaign by sharing their stories that showcase why San Bernardino County is so special.”

Through the So Much to Love campaign, San Bernardino County will highlight its top destinations, programs that enhance the safety and wellbeing of county residents, and services that support local businesses and strengthen our economy.

“In addition to celebrating our most popular attractions, I’m also excited about So Much to Love acknowledging the hard work and dedication of our county staff,” said Rowe. “The services they provide play a pivotal role in ensuring that families feel safe, businesses can thrive, and residents feel connected to their government. These are just some of the many reasons why people choose to live in our county, work here and explore what we have to offer.”

For more information about the So Much to Love campaign, please visit love.sbcounty.gov.


Additional County Update News – April 3, 2025