Inspired by the Board of Supervisors’ commitment to realizing the Countywide Vision by promoting community health, recreation and innovation, San Bernardino County Regional Parks earned a National Association of Counties 2023 Achievement Award for its stunning and effective outdoor recreation rebranding and marketing campaign.
With taglines such as “Step into the Great Outdoors” and “Find More to Explore” coupled with images of park activities, a new logo and updated color scheme and graphics, Regional Parks promotes itself as an affordable destination for sports enthusiasts, hobbyists and families.
“My colleagues on the Board of Supervisors and I know that by providing county departments with the resources and encouragement to innovate, we will ensure county residents receive the highest level of public service,” said Board of Supervisors Chair and Third District Supervisor Dawn Rowe. “We congratulate Regional Parks for its award-wining efforts.”
The Regional Parks award was one of 160 Achievement Awards from the National Association of Counties received by the county this year under the leadership of the Board of Supervisors, nearly doubling the number of awards the county won last year. For two years in a row, San Bernardino County has won more of these national awards than any of the nation’s more than 3,000 counties.
Since the launch of the rebranding and marketing campaign in May 2022, Regional Parks has seen a positive response with an increase in attendance to its annual events, an increase in website and social media visits, and an increase in camping reservations.
Parks staff has also received positive feedback from patrons, resulting in an improved experience for parkgoers.
Regional Parks offers more than 8,000 acres of open space with eight regional parks and other recreational locations: Big Morongo Canyon Preserve, Calico Ghost Town, Cucamonga-Guasti Regional Park, Glen Helen Regional Park, Lake Gregory Regional Park, Mojave Narrows Regional Park, Mojave River Forks Regional Park, Prado Regional Park, the Santa Ana River Trail and Yucaipa Regional Park.
The goal of rebranding Regional Parks was to better inform the county constituents about the amenities, programs and services, and build name recognition and trust on a national and international level. The parks often attracts national and international tourists to Calico Ghost Town as well as vacation travelers to the parks’ campgrounds during the summer months.
Each park is as diverse in landscape, wildlife and habitat as the communities they serve throughout San Bernardino County, which is reflected in the award-wining rebranding.
The new logo includes icons of Regional Parks most well-known activities – hiking, fishing, cycling and camping.
Park activities also include picnicking, swimming, kayaking and off-roading. RV rentals, equestrian trails, disc golf courses and sports fields are also available. Park amenities include picnic shelters, tent and RV campgrounds with full hook ups, cabin rentals at Calico Ghost Town, rental of the San Moritz Lodge at Lake Gregory for special events, splashpads, playgrounds, barbecue grills, a multipurpose room at Prado and horseshoe pits.
For more information about Regional Parks, visit parks.sbcounty.gov. For more information about the Countywide Vision adopted by the County Board of Supervisors, visit cao-vision.sbcounty.gov.
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